Alkadash: Internationally Accredited Advertising and Digital Marketing Program Opens New Horizons for Students and Participants from Various Sectors
Gulf University recently concluded “Discover DMI: Insights into Advertising and Digital Marketing,” an event organized in collaboration with the Digital Marketing Institute (DMI), a globally leading institution established in Ireland known to be a recognized reference in the digital marketing field. The Webinar presented an opportunity available to a wide array of participants including academics, professionals and digital marketing students from different sectors.
The Webinar was steered by Mr. Kevin Peelo, a global partner and account manager at DMI, Peelo shared his visions regarding digital marketing focusing on the use of data analysis to enhance advertisement performance and the development of strategic marketing that goes together with the markets’ requirement and demands. Subsequently, the conducted sessions showed significant engagement from participants who benefited from discussions and exchange of trials and tribulations.
Dr. Tamer M. Alkadash, Head of the Marketing and Media Technology Department at Gulf University, commented, “the courses offered by the DMI strengthens students’ opportunities to develop their digital marketing skills allowing them to obtain globally recognized standards that grant them significant chances in an evolving labor market.
Dr. Alkadash further added, “Courses offer in the advertising and digital marketing program are not limited to theoretical knowledge but also emphasize advanced practical applications in areas such as E- Marketing, advertising performance optimization and social media marketing, this comprehensive approach help build students’ capacities and prepares them to face the challenges of modern digital marketing.”
Ms. Afrah Faraj, lecturer in advertising and digital marketing program at the College of Communication and Media Technologies, pleased by partaking in DMI Webinar declared “It was an enriching experience; I had the opportunity to benefit from the latest concepts and trends in digital marketing. The course not only offers theoretical insights, but also practical applications that enhance marketing skills and develop digital capabilities to keep pace with rapid changes in the field.”
The participation of a wide spectrum of professionals and students amplifies Gulf University’s commitment to provide modern and progressive education that conjointly goes along with the latest in digital marketing globally and its success reflects the University’s interest in optimizing digital adeptness.
Notably, Gulf University’s Advertising & Digital Marketing program is offered in collaboration with the University of Northampton-UK, meeting standards set by the Digital Marketing Institute in Ireland, allowing students the opportunity to obtain internationally recognized certification in digital marketing and advertisement. The program equips students with modern skills in social media marketing, Search Engine Optimization (SEO) and advertising data analysis, to reinforce their abilities and provide them with essential tools and skills in a fast-paced labor market.
Moreover, Gulf University recently attained its accreditation from the British Quality Assurance Agency (QAA), which echoes the University’s dedication in offering quality up-to-date educational programs. This accreditation aligns with Bahrain Vision 2030, reinforcing the university’s strategic focus on academic program development which produces enabled competent graduates ready to effectively immerse in the work force and labor market.
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