Student Recruitment Officer

Expected Qualifications and Experience:

• Bachelor’s degree or master’s degree in marketing or degrees in the associated field, Completed degree(s) from an accredited institution
• At least 2 years of experience in any marketing field with 1 year of experience in digital marketing Preferred to have Knowledge of student recruitment and retention issues.

Required Knowledge, Skills, and Attributes:
-Ability to contribute to and develop integrated marketing campaigns to promote a service, or idea.
-Excellent communication and interpersonal skills
-Ability to gather data, compile information, and prepare reports.
-Ability to prepare and deliver presentations.
-Ability to evaluate and compare different offers from various providers.
-Skill in the configuration and use of computerized database programs
-Negotiation skills
-Multi-tasking abilities

Roles and Responsibilities:
-Develops, coordinates, and delivers outreach programs and marketing strategies, including community workshops, retreats, and related recruitment efforts; arranges visits and tours for prospective students and parents.
-Develops and maintains partnerships between the university, local schools, alumni networks, community partners, and other identified groups throughout the assigned territory/population.
-Develops and maintains a database of potential candidates.
-Coordinates university participation in local, regional, and international recruitment fairs, conferences, and related outreach events; coordinates event-specific organizational aspects, promotional materials, and information from the university and its colleges, educational programs, and degrees.
-Participates in and/or organizes and implements all aspects of general, college, and program-oriented events utilizing presentation and promotional materials.
-Visits middle schools, high schools, and colleges; speaks to groups and individual students; meets with school counselors, administrators and/or other constituent groups to promote outreach activities and as required to assist other recruiters.
-Conducts market research to collect information on what is available in the higher education sector.
-Responds to students’ and candidates’ inquiries.
-Acts as the focal person for internal coordination of student recruitment and financial aid and/or scholarship information and deadlines.
-Prepares reports and proposals regarding recruitment and outreach activities and responds to inquiries from students and minority agencies.
-Creates, packages, monitors, and distributes resource materials for student recruitment and retention programs; develops mentorship programs; analyzes trends in recruitment and retention programs; develops strategies for program evaluation.
-Performs miscellaneous job-related duties as required.