Dr. Mohammed Elastal

Introduction

Current Position: Assistant Professor
Email Address: dr.mohammed.elastal@gulfuniversity.edu.bh
Research Field of Interest: Public Relations
Title: Assistant Professor of Public Relations
College: Communication and Media Technologies
Department: Communication and Public Relations
Specialization (General): Communication
Specialization (Specific): Public Relations

Qualification

    • 2022, Grad Certificate in Technical Writing (Writing, Editing, Designing, and Online Publishing & Documentation), Algonquin College, Canada

    • 2020, MA in Conflict Studies, Ottawa University and Saint Paul University, Canada

    • 2019, MA in Applied Linguistics and Discourse Studies, Carleton Univ., CA

    • 2003, Ph. D in Public Relations, Universiti Sains Malaysia, Malaysia

    • 1994, MA in Mass Communication, Karachi University, Pakistan

    • 1993, BA in Mass Communication, Karachi University, Pakistan

Professional Membership

    • Member of the International Public Relations Association (IPRA)

Teaching & Learning Statement

Learning, for me, is a life-long and cradle-to-grave process. That being the case, I am partial to engaging students in learning as so doing teaches them how to learn independently in the future. Research-based learning is one of the most valuable tools through which students analyze and reflect on research findings, tools, and methods. My long experience taught me that the teachers who teach best are the ones who are dedicated to reflective practices and to ‘learning by doing.’ Teaching is not only in classrooms but also in out-of-classroom activities such as visits to industries. From such visits, students learn more about the industry and practice.

Experience

At least sixteen years of teaching and nine years of administrative work. During this period, I taught communication, journalism, and public relations at universities in different countries; I taught in Arabic and English, and I taught undergraduate and graduate students.

Research Interest

My research interests include public relations, communication, ethics, writing, and critical discourse studies.

Selected Publication

    • “Racism and Manipulation in Non-Standard Narratives: A CDA-Based Study of The Jerusalem Post’s
    • Letters to the Editor.” Journal of Humanities Research, Islamic University of Gaza, Palestine, 2020 
    • “The UAE Print Media and the Political Changes in the Arab World: A Comparative Content Analysis Study”. Journal Tunisien de la Communication, Institut de Presse et des Sciences de l’Information, Tunisia, 2015 
    • “Competence of Undergraduate Public Relations’ Education in Palestine.” Arabian Journal of Media and Communication, King Saud University, Saudi Arabia, 2015
    • “Educational PR Officers’ Adherence to IPRA Codes of Conduct: Cross-national Study.” Communication Research Journal, Al-Azher University, Egypt, 2008
    • “Religion Influence on Educational Public Relations Officers’ Ethical Judgments: Cross-national Study.” Communication Research Journal, Cairo University, Egypt, 2007
    • “Culture Influence on Educational Public Relations Officers’ Ethical Judgments: Cross-national Study.”
    • PR Review, United States of America, 2005 [Classified as one of the top 25 hottest articles in 2005 (July to Sep)]

Books

Relativism vs. Absolutism: An ethical cross-national study. Saarbrucken: Lambert Academic Publishing (LAP).

Conferences, Workshops

    • “Mass Media & Democracy” (23-25 April). The UNESCO and the College of Communication, Cairo University, Egypt. International Conference, 2013
    • “The Third Middle East Public Relations Conference” (3-4 February). The Middle East PR Association (MEPRA) and the College of Communication and Media Sciences, Zayed University, UAE. International Conference, 2013
    • “The Second Middle East Public Relations Conference” (4-5 March). The Middle East PR Association (MEPRA) and the College of Communication and Media Sciences, Zayed University, UAE. International Conference, 2012
    • “The First Middle East Public Relations Conference” (19-20 January). The Middle East PR Association (MEPRA) and the College of Communication and Media Sciences, Zayed University, UAE. International Conference, 2011
    • “Media and Crises: Stakes and Challenges” (14-15 December). College of Communication, Sharjah University, UAE. International Conference, 2010  
    • “Public Relations in the Arab World in the Age of Globalization: Current Realities and Future Prospects” (4-6 May). College of Communication, Sharjah University, UAE. International Conference, 2014
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